Cranford Johnson Robinson Woods (CJRW) announced today that it has lost their account representing CJRW as official agency of record.
This is the second major loss for the advertising and public relations firm this week. Earlier this week it was announced that CJRW had lost the Clinton Presidential Center account.
CJRW stated that their decision to no longer represent themselves comes after declining reputation of the firm over the past several months and the need to put a stronger brand presentation out to the public than what CJRW can currently offer.
“We have spent a good deal of time evaluating this relationship with ourselves, and right now we feel like it is the best move for our future,” CJRW CEO Wayne Woods tells us. “I feel like our relationship and impactful return that we get from ourselves has been in a steady decline.”
CJRW SVP Richard McKeown confirmed the account loss, calling it a devastating blow to the agency. CJRW has represented CJRW since 1961 and represents the longest continuous account for the agency.